An early-adopter & forward thinker, I’ve been building innovative, award-winning, press-generating consumer engagement platforms, web sites, communities, social media strategies, marketing campaigns & content for top brands & start-ups since 1996.
As a bonafide geek & natural storyteller, I help brands create, update or revolutionize their content and social media presence through process, strategy, team building, branding, design, UX, and integrated marketing experiences. I help define, articulate, bring to life and implement the key brand tenants (Brand Positioning, Personality, Voice) through content, social media and digital experiences.
I’ve been sought out by top brands to create and lead their first content, community and social media departments. And that work has received awards and media attention from SXSW to Adweek to Forbes to Mashable. But better than that, it’s created loyal users, brand awareness and revenue.
As a brand and consumer advocate, I love what I do and I love to work with brands who feel the same.
As a consumer and brand advocate, I takes a holistic approach to consumer, brand & marketing strategy. With a business, marketing and creative background, I help brands from start-up’s to corporations create innovative, award-winning, revenue-generating consumer engagement platforms, sites, communities, social media strategies & content.
Proven content strategy (editorial, voice, direction, production, strategy, copy, photography, video, UGC) across all marketing channels. From custom editorial calendars, to help understanding what type of content your brand should produce (and how) to working with Influencers. I’ve helped numerous brands with the developing their content strategy and teams.
No social media 101 although I do build amazing foundations & teams. Track record of “breakthrough” social media engagement campaigns that ingrates with broader marketing plans & the customer journey. Hands-on experience in social media analysis & platform implementations.