What Every Good Marketer Knows
Tuesday, June 24, 2008
Business/Branding Advice
What Every Good Marketer Knows by Seth Godin:
Anticipated, personal and relevant advertising always does better than unsolicited junk.
Making promises and keeping them is a great way to build a brand.
Your best customers are worth far more than your average customers.
Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
Marketing begins before the product is created.
Advertising is just a symptom, a tactic. Marketing is about far more than …
The Chronicles of Girl at Play began in April 2001 as a way for me to chronicle my leaving a successful corporate position to become a self-employed writer.
