“I think we’re starting to see a fundamental shift in the way small businesses are started and the way that they’ll succeed. I’m hoping future small business owners will ask themselves what part their business will play in wider society – what impact will they have, socially and environmentally? What can they offer and what can they give back to the community in which they’re rooted? I’m convinced that those kinds of questions will assume increasing importance. And I’m wildly optimistic about their prospects for success. To me, entrepreneurs have always represented change. As an entrepreneur myself, what I’ve discovered through the years is, seeking those people out, listening to them, amplifying their encouragement, and sort of turning a deaf ear to the people who are defending the status quo, is a lot more fun and an easier way to spend your day.” Seth Godin in a great Q&A interview.

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