“Your brand statement tells who you want to be. Your customer service says who you really are.
How you treat your customers, employees, and vendors tells the truth about your brand. Just as actions speak louder than words, there is no way you can proclaim yourself a “people company” unless you prove it by living the values that look so good in print.
Who you hire, what you celebrate, and the values you live tell more about your brand than any fancy brochure.”