I started coding in 1984 when it wasn’t cool to be a geek – especially for a girl. In 1987 I went online with a 300 baud modem and a local BBS and people thought I was crazy. But doing those did two things for me: connected me to people & helped me tell/find stories. 25 years later, the code and speed has changed but my reason for being part of this hasn’t: content and community.
I love Design, UX, Community, Content, doing good + putting it all together. Also ponies.
I was one of the first personal bloggers, creating a writing site in 1995 called, alex the girl, a childhood nickname. I didn’t think back then that I’d still have it when I turned 40.
Girl at Play was created in 2001 when I left a corporate career to be a creative entrepreneur. This site chronicled that three-year journey and then the journey back to consulting for companies to help them with content, community and social media.
You’ve seen my work everywhere. You just don’t know it. I don’t work for fame. I work because I love to build things that inspire others.
I truly believe in creating great content/community/brands that help people live great offline lives. So I work with brands and people that want to do good. I can’t market an oil spill or create community around fried chicken.
I work with companies that need to do something new but aren’t sure where to start. So they usually start with me.
To do great things, to make a real difference, is what drives me. I love what I do, and I do a lot. I’m learning how to take Sunday’s off. It’s hard.
I’m not Australian although I did live in New Zealand for a year. I’ve never been to South Africa.
I immigrated to America in 1999 and have lived all over it since – Franklin TN, Bowling Green KY, Seattle WA, Los Angeles CA, Austin TX, Philadelphia PA, Santa Monica CA and San Diego CA. Currently based in San Francisco CA whilst working with Airbnb.
I don’t really have a mustache.