Alex Beauchamp of Girl at Play Media
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Alex Beauchamp

Building Brands through Content & Social Media since 1996

Alex Beauchamp

I started coding in 1984 when it wasn’t cool to be a geek – especially for a girl. In 1987 I went online with a 300 baud modem and a local BBS and people thought I was crazy. But doing those did two things for me: connected me to people & helped me tell/find stories. 25 years later, the code and speed has changed but my reason for being part of this hasn't: content and community.

I love Design, UX, Community, Content, doing good + putting it all together. Also ponies.

I was one of the first personal bloggers, creating a writing site in 1995 called, alex the girl. Girl at Play was created in 2001 when I left a corporate career to be a creative entrepreneur. This site chronicled that three-year journey and then the journey back to consulting for companies to help them with content, community and social media.

You’ve seen my work everywhere. You just don’t know it. I don’t work for fame. I work because I love to build things that inspire others.I truly believe in creating great content/community/brands that help people live great offline lives. So I work with brands and people that want to do good. I can’t market an oil spill or create community around fried chicken.

I work with companies that need to do something with content or social media but aren’t sure where to start. So they usually start with me.

To do great things, to make a real difference, is what drives me. I love what I do, and I do a lot. I'm learning how to take Sunday's off. It's hard.

I’m not Australian although I did live in New Zealand for a year. I’ve never been to South Africa.

I immigrated to America in 1999 and have lived all over it since – Franklin TN, Bowling Green KY, Seattle WA, Los Angeles CA, Austin TX, Philadelphia PA, Santa Monica CA and San Diego CA. Currently based in San Francisco CA whilst working with Airbnb.

I don’t really have a mustache.

Alex Beauchamp
Speaker, CBS Social Media Event
SXSW 2007 'Boss Lady' Panel. Photo by:

I have a big capacity to both think and “do.” Loves a hands-on role, adding value at different levels. Can juggle the details and the big picture.

Strategic Leader

I have the confidence, expertise, and insights to shape strategy and drive key business decisions. Able to think strategically and creatively.


I’ve consistently proven the ability to think in innovative ways.  I connect the dots, where others cannot when it comes to consumers,  content and campaigns.



Able to collaborate with creatives, marketers, engineers and comms teams to create a lasting impression among consumers because I can talk finance, design, tech, UXand marketing with ease.