After creating my first highly successful personal blog in 1995, I decided there was no better way to launch a new career in the arts than by blogging about it. In 2001 Girl at Play was born as a way to chronicle what really happens when someone leaves a successful corporate career to become creatively self-employed. What began as the first dedicated artist blog on the Internet turned into a daily read for over 300,000 people each day and was the beginning of the “creative movement” online.
For the first three years Girl at Play focused on my solo efforts as an artist and writer; my story focused on the trials and tribulations of overcoming obstacles, fears and finding ones voice. My writing began appearing in national magazines and newspapers and my art graced book covers and art galleries. My ability to connect with an audience combined with my experience and passion lead me to speak at major writing and art conferences throughout America and also garnered two SXSW Web Award nominations for community and blogging. Then Hollywood took notice and tapped my creativity and energy, asking to lend a hand in development and production alongside A-List producers and directors.
As my experience and network grew, so did my interests. In 2006 I realized I really loved working more with people and companies than on my own and that I was no longer satisfied to work from home as just a writer and artist. Reflecting on the huge, wonderful, and dedicated network of collegues and friends I had collected from new media to Hollywood, I realized what I loved most about my job was my ability to always connect people to the right project or give direction and inject creativity to those that needed it.
So I began my journey back to working with amazing people and the best companies, helping them with branding, new media exposure, community development and incorporating creativity into the workplace. Combining over 20 years in technology, over 10 years high-profile blogging/online branding and 7 years in entertainment, I have transformed Girl at Play from a one-woman art show into a passionate company that consults on many different projects in many different areas with many different, but always amazing, passionate people.
By linking together technology, people, business and creativity, I have shaped a unique, diverse, and successful career that I continue to share on Girl at Play. Because I’ve always been passionate and committed to helping people achieve both personal and professional success and believe that everyone can find and have a job they love – whether it’s on their own or for someone else – as long as they love what they do and do everything they can.
- I’ve been online since 1987, back when it was all about a 300 baud modem, a BBS and connection.
- I started coding in 1984 when it wasn’t cool to be a geek – especially for a girl. I still code and am still not cool
- I was one of the first personal bloggers, creating a writing site in 1995 called, alex the girl.
- I immigrated to America in 1999 and have lived all over it since – Franklin TN, Bowling Green KY, Seattle WA, Los Angeles CA, Austin TX & Philadelphia PA.
- I’m currently based in Santa Monica CA. It’s the weather.
- I’m not Australian although I did live in New Zealand for a year. I’ve never been to South Africa
- I have a bucket list of things to do. None of which is doing the most tweets.
- I love what I do, and I do a lot
- I don’t really have a mustache