Best Way to Launch a Book

BabyCakes, the Book of Recipes: It’s Here! from BabyCakes NYC on Vimeo.

Erin McKenna the smart, savvy, passionate entrepreneur behind the successful bakery Babycakes NYC, has a book coming out, BabyCakes: Vegan, Gluten-Free, and (Mostly) Sugar-Free Recipes from New York’s Most Talked-About Bakery.

She made the above video to let people know and what I love about this video is you see her, you see the bakery, you see the glee and fun and then you see what you can make if you get the book. It’s all so slick but it feels completely authentic – like you want to be a part of it even though a company is selling you something. I love that kind of marketing.

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