Category: Business/Branding Advice

What Is Luxury to a Brand?

June 10, 2013

“Luxury is the possibility to stay close to your customers, and do things that you know they will love. It’s about subtlety and details. It’s about service. I cannot accept a place where people are badly received. I can’t imagine spending several thousand dollars on something and the salesclerk gets annoyed because you took fifteen…

It’s not the tools

January 9, 2012

“It is a poor workman who blames his tools – the good man gets on with the job, given what he’s got, and gets the best answer he can.” And I suggest that by altering the problem, by looking at the thing differently, you can make a great deal of difference in your final productivity…

Change Makers

October 13, 2011

“So, what can companies do [about social business]? “Experimentation is key. I believe that social champions are evolving into champions of change and internal transformation. I actually see businesses changing how they approach social media to deliver value to the consumer,” Solis said. “We’re at the end of decades of moving away from the customer,…

Online Brand Management

February 21, 2011

In the past five years I’ve worked with a lot of brands get into social media in a holistic, useful, human way. Each of the companies had unique internal organizations, brand voice, industry (retail, software, online content, hollywood PR) and different external goals. But after working with several companies and their different needs, I began…

Amen

January 31, 2011

“Your brand statement tells who you want to be. Your customer service says who you really are. How you treat your customers, employees, and vendors tells the truth about your brand. Just as actions speak louder than words, there is no way you can proclaim yourself a “people company” unless you prove it by living…