Results > Posts Filed Under > Business/Branding Advice
“And frightened people will resist any help you can give them, and they will blame you for the stress the change is causing. Scared people like to shoot the messenger.
The worst kind of frightened person is one with power. Someone in a mob of other frightened people, someone with a gun, someone who is the CEO. When confronted with a scared CEO, time to run. Before someone can change, they have to learn, and before they learn, they have to …
“There is a difference between ambition and greed. Ambition drives us to be extraordinary, reach higher, and do outstanding work. Greed is the byproduct of a scarcity mentality that tells us our gains must come at the expense of others.” The Slow Growth is Smart Growth Manifesto
Deluxe: How Luxury Lost Its Luster is a fascinating albeit slightly depressing read for anyone who has in the past loved luxury or service. Shopping in boutiques has always been something I’ve loved to do because I would get the best and most knowledgeable service. The sales people would learn my name, they’d put things aside when they came in, they could tell me the little details, they’d wrap up my packages and make shopping an experience whether I was …
BabyCakes, the Book of Recipes: It’s Here! from BabyCakes NYC on Vimeo.
Erin McKenna the smart, savvy, passionate entrepreneur behind the successful bakery Babycakes NYC, has a book coming out, BabyCakes: Vegan, Gluten-Free, and (Mostly) Sugar-Free Recipes from New York’s Most Talked-About Bakery.
She made the above video to let people know and what I love about this video is you see her, you see the bakery, you see the glee and fun and then you see what you can make …
What Every Good Marketer Knows by Seth Godin:
Anticipated, personal and relevant advertising always does better than unsolicited junk.
Making promises and keeping them is a great way to build a brand.
Your best customers are worth far more than your average customers.
Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
Marketing begins before the product is created.
Advertising is just a symptom, a tactic. Marketing is about far more than …
I’m asked a lot to be in books, to review books, to promote other’s books and 99% of the time I decline. Everyone and their mamma seems to have a book nowadays and from what I’ve seen, a lot seem to just be riding the creative bandwagon which I hopped off long ago.
The thing is, I’m highly creative but I’m also business and it seems that books either address one or the other. Also, a lot of self-employed/creative books geared …
Finally the podcast from the panel I did at SXSW in March is up. Listening to it I felt really proud (yes, even with the embarrassment of realising I talked about vomit) of all that we said in it. The advice that Emira, Lauren, Jenny and Vickie shared I think is really valuable and I hope the fun we had really came through.
“Successful, creative and self-taught entrepreneurs (from graphic designers, to producers, to crafters) will discuss and offer advice …
When I began blogging in 1996 (before there was the term “blogging), everything I wrote and created online was hand-coded. There was no “publish” button to make things easy, no archiving system. There wasn’t any other blogs out there so linking and building community wasn’t really easy. But I believed in writing and putting things out there so I kept going.
In 2001 when I left my 9-5 gig to freelance, there wasn’t other artists blogging about freelancing, creating, dealing with …
The Chronicles of Girl at Play began in April 2001 as a way for me to chronicle my leaving a successful corporate position to become a self-employed writer.
