It’s not the tools
“It is a poor workman who blames his tools – the good man gets on with the job, given what he’s got, and gets the best answer he can.” And …
Online Brand Management
In the past five years I’ve worked with a lot of brands get into social media in a holistic, useful, human way. Each of the companies had unique internal organizations, …
Amen
“Your brand statement tells who you want to be. Your customer service says who you really are.
How you treat your customers, employees, and vendors tells the truth about your …
Smart Growth Manifesto
“There is a difference between ambition and greed. Ambition drives us to be extraordinary, reach higher, and do outstanding work. Greed is the byproduct of a scarcity mentality that tells …
Customer Service is essential
Deluxe: How Luxury Lost Its Luster is a fascinating albeit slightly depressing read for anyone who has in the past loved luxury or service. Shopping in boutiques has always …
Best Way to Launch a Book
BabyCakes, the Book of Recipes: It’s Here! from BabyCakes NYC on Vimeo.
Erin McKenna the smart, savvy, passionate entrepreneur behind the successful bakery Babycakes NYC, …
What Every Good Marketer Knows
What Every Good Marketer Knows by Seth Godin:
Anticipated, personal and relevant advertising always does better than unsolicited junk. Making promises and keeping them is a great way …
The Boss of You
I’m asked a lot to be in books, to review books, to promote other’s books and 99% of the time I decline. Everyone and their mamma seems to have …
Boss Lady Panel Podcast
Finally the podcast from the panel I did at SXSW in March is up. Listening to it I felt really proud (yes, even with the embarrassment of realising …