I’m asked a lot to be in books, to review books, to promote other’s books and 99% of the time I decline. Everyone and their mamma seems to have a book nowadays and from what I’ve seen, a lot seem to just be riding the creative bandwagon which I hopped off long ago.
The thing is, I’m highly creative but I’m also business and it seems that books either address one or the other. Also, a lot of self-employed/creative books geared towards women tend to lack “meat” – they go for making a person feel good with words like “juicy” “blessings” and offer ideas that aren’t appealing to me like pink markers, morning pages, breathing deeply and dancing wildly (ok – I like the last one). For someone like me who is a do-er, I want to be inspired with advice I can actually take from people who not just dish it, but have lived and are living it (I can’t take another self-help guru with a messed-up life promoting how to live and work creatively!).
Bitter much? Yes but I’m sure you’ll agree that there’s a lot of bad books out there. And when you’re starting out you might be tempted to buy them all (I almost did!).
That is why I am so, so, so thankful that Lauren Bacon and Emira Mear’s new book, The Boss of You, is finally available.
Over 5 years ago, Lauren and Emira ran an amazing site called Soap Box Girls which let women talk about what women talk about but also had tid bits on business (they really highlighted women-run business) politics and crafting. It was a great zine ahead of it’s time. I was so in-love with what these women were doing (running their own graphic business on top) that I asked them to be profiled on Another Girl at Play. Lucky for me they said yes and a great friendship started.
It was in this interview that I received the best bit of business advice I’ve ever received: Don’t undersell yourself!. Women undersell themselves on so many levels that to read this from them really, really stuck. And I’ve always asked for what I’m worth and have never settled financially or with projects. That’s thanks to them.
They now run the site “Boss Lady which has lots of great info. It was also the base for their Boss Lady Panel at SXSW last year that I, along with Jenny Hart and Vickie Howell, were able to be a part of. The five of us meshed so well and we offered great advice and stories – some of which are found in The Boss of You.
Whether you’re starting an internet based business, something crafting or a brick a mortar store, this book is something you need – and I don’t say that lightly. It doesn’t talk down to you and it’s not dry. It’s personable with real advice to get you rocking out. Isn’t that what a great book does?