• airbnb

    Content + Airbnb

    Whether you’re a big or a small brand, it’s really about thinking about humanity and your audience. Having started my own online businesses as a one-woman show years ago, I completely understand…

  • Should and Must by Alex Beauchamp

    Should & Must

    The Crossroads of Should and Must is an incredibly beautiful, thought provoking and brutally real read on Medium how to live who you are and why it’s so important (and often hard to…

  • Image by Death to the Stock Photo
    Business & Brand

    What Is Luxury to a Brand?

    “Luxury is the possibility to stay close to your customers, and do things that you know they will love. It’s about subtlety and details. It’s about service. I cannot accept a place…

  • Image by Besotted
    Quotes & Advice

    If you want success

    If you want to be successful, it’s just this simple. Know what you are doing. Love what you are doing. And believe in what you are doing. Will Rogers.…

  • Image by Death to the Stock Photo
    Quotes & Advice

    Cutting Out the BS

    “Cutting the bullshit means that I don’t have to remember what story I told to whom. Cutting the bullshit means that when I say something, people know they can actually believe it.…

  • Image by Death to the Stock Photo
    Entrepreneurial Journey

    Creative, not artistic.

    When I first left a corporate job back in 2001 and began this site as a way to chronicle my journey of becoming an artist, what I initially didn’t realise what how…

  • Image by Death to the Stock Photo
    Business & Brand

    It’s not the tools

    “It is a poor workman who blames his tools – the good man gets on with the job, given what he’s got, and gets the best answer he can.” And I suggest…

  • Social Media Marketing
    Business & Brand, Social Media

    Change Makers

    “So, what can companies do [about social media marketing]? “Experimentation is key. I believe that social champions are evolving into champions of change and internal transformation. I actually see businesses changing how…