Blog

Content + Airbnb

February 3, 2015

Whether you’re a big or a small brand, it’s really about thinking about humanity and your audience. Having started my own online businesses as a one-woman show years ago, I completely understand that if you don’t have copywriters, an art department and a video team, you think you’re never going to be able to tell…

Should & Must

April 8, 2014

The Crossroads of Should and Must is an incredibly beautiful, thought provoking and brutally real read on Medium how to live who you are and why it’s so important (and often hard to do). I highly encourage you to read it no matter where you are in your career or your life and let it inspire…

What Is Luxury to a Brand?

June 10, 2013

“Luxury is the possibility to stay close to your customers, and do things that you know they will love. It’s about subtlety and details. It’s about service. I cannot accept a place where people are badly received. I can’t imagine spending several thousand dollars on something and the salesclerk gets annoyed because you took fifteen…