Dan Rather Keynote - SXSW

One of the highlights for me at this years SXSW was Dan Rather's Keynote. It spoke a lot about truth in media which is something I think about a lot as both a reader and a writer.

I found it very enlightening to hear the differences in reporting from twenty years ago and now. The biggest difference that I found was how at one point reporters banded together. If a reporter asked a question to say the President and the President didn't really answer it, the next reporter would have said, "Mr. President, you didn't answer So & So's question." Now, if that happened the next reporter would just ask a new question - no one holds the President accountable for answering it. Journalists to a large degree, have become afraid to stick up for one another or press questions or find the truth. And, as an audience, we have become lazy about questioning what we read and if it's the truth.

Hearing this keynote inspired me to really write as organically and truthfully as I can. And I've been thinking about advertising and how that plays into it and I think if you have personal integrity, if you keep at something that is important to you, if you believe in truth and true creativity, then nothing should get in the way - not working for a big news corporation, a small corporation, an advertising company, or for the President. It's all about personal responsibility and beliefs. And I just love the way Dan Rather puts it all together.