Content + Airbnb

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Whether you’re a big or a small brand, it’s really about thinking about humanity and your audience. Having started my own online businesses as a one-woman show years ago, I completely understand that if you don’t have copywriters, an art department and a video team, you think you’re never going to be able to tell great stories. But you can. Every piece of content you put out has the opportunity to be a story. So whether you’re updating your audience on a product, or a sale, or on feedback or inspiration, that can all be a story. From a Facebook post with one image to a 140-character tweet, if it’s important to your brand and more importantly, your audience, stories can be told in simple and truthful ways and will resonate just as much, if not more, than a million-dollar ad.

From my interview in how I think about content strategy for Airbnb.

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